The Full Story
About
With over 17 years as a Chartered Accountant, I’ve helped steer some of Australia’s largest businesses and also experienced the hands-on challenges of running my own small enterprises1. My leadership extends to serving on the board of a major not-for-profit, giving me a broad perspective on business, governance, and community impact.
My passion for fitness began in the pool, where I competed at the Commonwealth Games level as a swimmer. That early discipline led me to the gym, where I competed in two bodybuilding competitions before embracing the challenge of CrossFit. Becoming a father inspired a new chapter—ultra running and open water swimming, including taking on the iconic Rottnest Channel Swim.
This unique blend of top-tier financial expertise and lifelong commitment to fitness drives everything I do at FitBiz Advisory. I understand the pressures and ambitions of business owners—because I’ve lived them, in both the boardroom and on the race course.
Whether you’re launching a new fitness venture or scaling an established business, I’m here to help you achieve financial clarity, operational excellence, and lasting success.

Mission
Empowering fitness and wellness business owners with expert financial guidance and industry insight to help them achieve sustainable growth and lasting success.
Vision
To be the leading financial partner for Australia’s fitness industry, inspiring business owners to reach their full potential—both in business and in life.

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